Breaking Free from Transactional Marketing with Ashley Faus

In this episode, host Karl Pontau connects with Ashley Faus, a marketer, writer, and speaker whose work has been featured in Time, Forbes, and more. Ashley shares insights from her upcoming book on human-centered marketing, challenging businesses to move beyond spreadsheets and dashboards to focus on authentic human relationships.Discover why the "learn more" CTA needs to die, how explicit communication builds trust, and why viewing your audience journey as a playground rather than a linear funnel leads to more meaningful connections. Ashley explains why companies need to stop seeing customers as mere transactions and start embracing the messy, unpredictable nature of real human relationships.===You can connect with Ashley Faus here:https://www.koganpage.com/marketing-communications/human-centered-marketing-9781398619388https://www.linkedin.com/in/ashleyfaus/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!