Breaking Into an Untapped Market w. Lekha Vyas

from How They Scaled It · host Right Left Agency

How do you build a skincare brand that breaks stigma and empowers men to look and feel their best? In this episode, I chat with Lekha Vyas, the founder and CEO of Elvy Lab, a groundbreaking men's skincare brand she launched in 2022. Lekha's journey from working with beauty giants like L'Oréal, Estée Lauder, and Chanel to becoming a trailblazing entrepreneur is inspiring. Today, Lekha is well on her way to scaling Elvy Lab into a legacy brand with lasting impact in the cosmetic hygiene market. 00:37 Introducing Laika Vyas and Elvy Lab01:09 Laika's Journey in the Beauty Industry05:11 Identifying the Gap in Men's Skincare07:53 Challenges and Strategies in Men's Grooming20:07 Transitioning from Big Brands to Startups21:04 Recognizing Burnout and Embracing Slow Days21:25 The Rewards and Challenges of Being a Founder22:17 The Importance of Growth and Small Wins24:15 Advice for Aspiring Founders35:09 The Reality of Retail and Advertising Costs36:52 Final Reflections and AdviceFollow Courtney and Lekha:Connect with Courtney: LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/Website: https://rightleftagency.com/about/gmaConnect with Lekha: LinkedIn: https://www.linkedin.com/in/lekhavyas/Website: https://elvylab.com/Lekha’s Instagram: https://www.instagram.com/lekahontas/?hl=enElvy Lab’s Instagram: https://www.instagram.com/elvy_lab/?hl=en

Episode metadata supplied by the publisher feed · Published Feb 13, 2025

Embed this episode

Attribution link and audio player

Ready to play

Breaking Into an Untapped Market w. Lekha Vyas

0:00 40:34

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of How They Scaled It?

This episode is 40 minutes long.

When was this How They Scaled It episode published?

This episode was published on February 13, 2025.

Can I download this How They Scaled It episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!