EPISODE · Jul 7, 2025 · 36 MIN
Breaking Into Beverage: Building Corpse Reviver with Anna Zesbaugh
from Rich Auntie Conversations · host Kristin Taylor
In this episode of More Than The Hype, host Kristin Taylor sits down with Anna Zesbaugh who is the powerhouse founder of Hooch Booch and Corpse Reviver; to talk about what it takes to launch and grow a successful beverage brand. From turning a pandemic furlough into a full-fledged alcohol and wellness brand, to landing Corpse Reviver on the shelves of Walmart, Anna shares the gritty truth, business pivots, and branding strategies that helped her disrupt an entire category.You'll hear how Anna:Launched a hard kombucha brand with just nine months of prepCreated cocktail-inspired wellness drinks that resonate with modern consumersNavigated regulation chaos and consumer confusion with clear brandingShut down her first brand by choice to scale what workedGot into Sprouts, Erewhon and Walmart through cold pitching and smart retail strategyWhether you're in CPG, an aspiring entrepreneur, or just obsessed with cool founders shaking up their industry, this one’s for you.Turning a furlough into a functional beverage businessWhat it really takes to create an alcohol brandThe power of packaging and experiential brandingWhy education matters more than marketingHow to know when it’s time to shut down a brandGetting onto shelves at Sprouts, Walmart, and beyondBalancing wellness and alcohol in product strategyAnna Zesbaugh Founder of Hooch Booch & Co-Founder of Corpse Reviver Website: drinkhoochbooch.com Instagram: @anna.zezzers | @drinkhoochbooch | @drinkcorpsereviverKristin Taylor Founder of Mom Juice | Host of More Than The Hype Instagram: @kristin.taylor Podcast IG: @morethanthehypepodcastSubscribe, leave a review, and share this episode with a fellow founder or beverage nerd. Don’t forget to grab your Corpse Reviver at Sprouts or drinkcorpsereviver.com!🔥 Topics Covered:👤 Guest:💬 Connect with Host:🔗 Stay in the Loop:
What this episode covers
In this episode of More Than The Hype, host Kristin Taylor sits down with Anna Zesbaugh who is the powerhouse founder of Hooch Booch and Corpse Reviver; to talk about what it takes to launch and grow a successful beverage brand. From turning a pandemic furlough into a full-fledged alcohol and wellness brand, to landing Corpse Reviver on the shelves of Walmart, Anna shares the gritty truth, business pivots, and branding strategies that helped her disrupt an entire category.You'll hear how Anna:Launched a hard kombucha brand with just nine months of prepCreated cocktail-inspired wellness drinks that resonate with modern consumersNavigated regulation chaos and consumer confusion with clear brandingShut down her first brand by choice to scale what workedGot into Sprouts, Erewhon and Walmart through cold pitching and smart retail strategyWhether you're in CPG, an aspiring entrepreneur, or just obsessed with cool founders shaking up their industry, this one’s for you.Turning a furlough into a functional beverage businessWhat it really takes to create an alcohol brandThe power of packaging and experiential brandingWhy education matters more than marketingHow to know when it’s time to shut down a brandGetting onto shelves at Sprouts, Walmart, and beyondBalancing wellness and alcohol in product strategyAnna Zesbaugh Founder of Hooch Booch & Co-Founder of Corpse Reviver Website: drinkhoochbooch.com Instagram: @anna.zezzers | @drinkhoochbooch | @drinkcorpsereviverKristin Taylor Founder of Mom Juice | Host of More Than The Hype Instagram: @kristin.taylor Podcast IG: @morethanthehypepodcastSubscribe, leave a review, and share this episode with a fellow founder or beverage nerd. Don’t forget to grab your Corpse Reviver at Sprouts or drinkcorpsereviver.com!🔥 Topics Covered:👤 Guest:💬 Connect with Host:🔗 Stay in the Loop:
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Breaking Into Beverage: Building Corpse Reviver with Anna Zesbaugh
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