EPISODE · Dec 20, 2024 · 29 MIN
Breaking Into Big Tech Ecosystems with Greg Williams
from Tenacity with Sonia C. · host Sonia Couto
In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business.Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice.Tune in as we discuss:Building credibility and trust as a small businessPartnering with major players to access larger client basesContent creation and marketing strategies for B2B growthHow big tech ecosystems like Microsoft can help startups scaleThe future of ERP and CRM software in the cloudhttps://soniacouto.com/podcast Advertising Inquiries: https://redcircle.com/brands
What this episode covers
In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business. Whether you’re a startup looking to make your mark or an entrepreneur seeking innovative growth strategies, this episode is packed with actionable advice. Tune in as we discuss: - Building credibility and trust as a small business - Partnering with major players to access larger client bases - Content creation and marketing strategies for B2B growth - How big tech ecosystems like Microsoft can help startups scale - The future of ERP and CRM software in the cloud Discover how to simplify complex technical solutions and position your business for long-term success in today’s competitive marketplace. Advertising Inquiries: https://redcircle.com/brands
NOW PLAYING
Breaking Into Big Tech Ecosystems with Greg Williams
No transcript for this episode yet
Similar Episodes
Apr 26, 2026 ·35m
Apr 25, 2026 ·141m
Apr 24, 2026 ·55m
Apr 23, 2026 ·54m
Apr 22, 2026 ·40m
Apr 21, 2026 ·64m