Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT

from Thought Behind Things · host Syed Muzamil Hasan Zaidi

Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.We dive into:The origin story behind FittedHow to build a brand without big capitalSourcing quality fabric locally in PakistanChallenges of retail vs onlineCAC, marketing strategy, and automationIf you’ve ever dreamed of starting your own brand, or are curious about the reality of building a fashion startup in Pakistan — this episode is for you.Socials:TBT’s Instagram: ⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠TBT’s TikTok: ⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠TBT Clips: ⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠Muneeb's LinkedIn: https://www.linkedin.com/in/muneebzafar1Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

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This episode was published on September 26, 2025.

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