Breaking into the U.S. Marketplace from Istanbul is No Easy Task

It's hard enough for American entrepreneurs to launch a new business and gain traction with American consumers. Doing it from Istanbul, Turkey, primarily in Turkish, as Rasim Cin is doing, complicates the task exponentially. Rasim is the visionary behind Woppy, a new subscription game-box company that aims to teach kindergarten-age kids STEM skills, without using digital technology. Woppy was recently a participant in the WSJ Tech Live global conference held in Laguna Beach, where Rasim and his team generated a great deal of positive buzz from the world's high-tech whizzes. Joining host Dean Rotbart for a discussion of the obstacles Woppy faces, and what other businesses can learn about working internationally, is Mel Ayan, an early-stage investor in Woppy. Photo: Rasim Cin, WoppyPosted: November 4, 2019Monday Morning Run Time: 54 minutes, 25 seconds