EPISODE · Sep 29, 2025 · 28 MIN
Breaking Money Cycles: Financial Trauma - The Hidden Cost of Being the Affordable Option
from It's Not About The Money · host Catherine Morgan
If you've ever caught yourself saying "I don't want to price myself out of the market" or felt that familiar guilt creeping in when considering raising your prices, you're about to discover why being the affordable option is actually a financial trauma response. The hidden cost of undercharging isn't just the money you're leaving on the table - it's the cycle of resentment, exhaustion, and trauma responses that keep you trapped in patterns of unworthiness. In my book "It's Not About The Money," I explore how under-earning often starts as a trauma response where we overwork to prove ourselves, yet still feel undeserving. Today, I'm diving into why you've learned that charging less keeps you safe from rejection, but what's really happening is that every time you undercharge, you're training your body to believe you're worth less. This belief doesn't just affect your pricing - it rewires how you show up in every area of your life, creating a perfect storm where all three money zones get hijacked simultaneously. Chapters 00:00 Understanding the Cost of Undercharging 03:14 Exploring the Three Money Zones 05:48 Identifying Symptoms of Under-Earning 09:43 The Impact of Money Trauma 14:08 Body Work and Emotional Connection 19:25 Shifting Perspectives on Pricing Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Get my FREE "5 Hidden Money Beliefs" Framework for Coaches. Take the '5 Hidden Money Beliefs + 3-Zone Self-Check' Download more resources at themoneypanel.co.uk/breakingmoneycycles
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Breaking Money Cycles: Financial Trauma - The Hidden Cost of Being the Affordable Option
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