EPISODE · Mar 13, 2026 · 10 MIN
🚨📢BREAKING NEWS: 15% Google play fees, EA layoffs, Microsoft saving face 🤯
from two & a half gamers · host Lancaric.me
This week’s biggest industry stories come straight from GDC announcements, platform changes and new market predictions.Here’s what we cover:🎮 Google reveals more details about reduced Play Store fees💸 Fortnite increases V-Bucks pricing ahead of the new season🤖 Google Genie world models disappoint investors📉 Gaming stocks react to AI hype cooling down📊 Newzoo predicts PC will overtake console revenue by 2028🎰 Loot box regulation tightening in Europe🎮 Xbox reveals early next-gen console plans📦 NCsoft expands into casual games with new acquisitions🧠 Unity AI announcements raise more questions than answersThe industry keeps shifting — and platforms are still fighting for control.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 GDC Week & Major Headlines00:25 Google Play Fee Changes Explained01:30 New 15% Commission Programs02:20 EA Layoffs vs Battlefield Revenue03:10 Google Genie AI Reality Check04:20 Scopely Hits $15B Lifetime Revenue05:00 AI NPC Research Insights05:40 PC Revenue Prediction vs Console06:30 Fortnite V-Bucks Price Increase07:10 Loot Box Age Rating Changes07:50 Xbox Next-Gen Console Details08:20 Valve Loot Box Lawsuit Response08:50 NCsoft Casual Expansion Strategy09:20 Unity AI Announcements Breakdown09:50 Final Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
This week’s biggest industry stories come straight from GDC announcements, platform changes and new market predictions.Here’s what we cover:🎮 Google reveals more details about reduced Play Store fees💸 Fortnite increases V-Bucks pricing ahead of the new season🤖 Google Genie world models disappoint investors📉 Gaming stocks react to AI hype cooling down📊 Newzoo predicts PC will overtake console revenue by 2028🎰 Loot box regulation tightening in Europe🎮 Xbox reveals early next-gen console plans📦 NCsoft expands into casual games with new acquisitions🧠 Unity AI announcements raise more questions than answersThe industry keeps shifting — and platforms are still fighting for control.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 GDC Week & Major Headlines00:25 Google Play Fee Changes Explained01:30 New 15% Commission Programs02:20 EA Layoffs vs Battlefield Revenue03:10 Google Genie AI Reality Check04:20 Scopely Hits $15B Lifetime Revenue05:00 AI NPC Research Insights05:40 PC Revenue Prediction vs Console06:30 Fortnite V-Bucks Price Increase07:10 Loot Box Age Rating Changes07:50 Xbox Next-Gen Console Details08:20 Valve Loot Box Lawsuit Response08:50 NCsoft Casual Expansion Strategy09:20 Unity AI Announcements Breakdown09:50 Final Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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🚨📢BREAKING NEWS: 15% Google play fees, EA layoffs, Microsoft saving face 🤯
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