Breaking News: Stio Up For Sale?

The Rock Fight is once again breaking news to the outdoor industry!On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition. Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms.On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].