🚨📢 BREAKING NEWS: Unity kills ironSource, Meta lawsuits...

What this episode covers

This week’s Breaking News covers one of the most important shifts happening right now across mobile gaming and ad tech.Here’s what’s happening:📉 Mobile gaming is stabilizing but growth is slowing💰 Investment is dropping, consolidation is rising📊 AppLovin is reshuffling leadership while expanding beyond gaming🧹 Unity is officially killing IronSource and doubling down on its new ad stack🤖 Meta is pushing toward fully automated AI-driven ads⚖️ Meta and Google are hit with major legal verdicts around platform designThe industry is not shrinking. It’s evolving into a more efficient, more competitive system.KEY TAKEAWAYThe easy growth phase is over. Now it’s about efficiency, automation, and execution.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 Intro: why this week matters00:40 Mobile gaming Q1 reality check02:00 AppLovin leadership changes03:30 AppLovin expansion beyond gaming04:40 Unity kills IronSource06:00 Unity Vector strategy explained07:10 Meta AI ad automation push08:20 CPI spikes and algorithm update09:00 Meta lawsuits and verdicts09:50 Final takeaway---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

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Frequently Asked Questions

How long is this episode of two & a half gamers?

This episode is 10 minutes long.

When was this two & a half gamers episode published?

This episode was published on April 10, 2026.

What is this episode about?

This week’s Breaking News covers one of the most important shifts happening right now across mobile gaming and ad tech.Here’s what’s happening:📉 Mobile gaming is stabilizing but growth is slowing💰 Investment is dropping, consolidation is rising📊...

Can I download this two & a half gamers episode?

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