Breaking Taboos in Women's Health with Hazel Co-Founder Aubrey Hubbell

Whitney welcomes Aubrey Hubbell, co-founder of Hazel, the design-driven women's health brand reinventing incontinence care with dignity, comfort, and style. After a decade of building brands for women in key life stages, Aubrey saw a massive gap in a $20B industry that hadn't evolved in decades—and decided to change it. In this inspiring conversation, Aubrey shares her path from product designer to founder, the white space she recognized in women's health, and the two-year journey of developing Hazel's breakthrough products. Whitney and Aubrey dive into the power of designing with women, for women, why breaking taboos is essential for progress, and how Hazel went from an idea to Target shelves nationwide. If you've ever dreamed of building something that makes women's lives better, this episode will encourage you to take the leap.