Breaking Tech Clients into Mainstream Publications with Mike Atkinson

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.Key Takeaways:- AI's role in cybersecurity- Building relationships with reporters- Crafting the perfect pitchEpisode Timeline:2:20What are the biggest stories in cybersecurity?3:30 AI's threats to cybersecurity5:20Crisis communication in cybersecurity7:45How does Mike stay informed on such a fast-moving industry?9:45Breaking into mainstream media11:45The art of newsjacking 12:45AI in the workforce14:40 Building relationships with reporters16:30Crafting the perfect pitch20:20Mike's thought leadership philosophyThis episode’s guest:• Mike Atkinson on LinkedIn• Sage's Website• Mike's email: [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.