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Breaking Tech Clients into Mainstream Publications with Mike Atkinson episode artwork

Jun 25, 2025 23 min

Breaking Tech Clients into Mainstream Publications with Mike Atkinson

from GRC PR 360

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry. Key Takeaways: - AI's role in cybersecurity - Building relationships with reporters - Crafting the perfect pitch Episode Timeline: 2:20What are the biggest stories in cybersecurity? 3:30 AI's threats to cybersecurity 5:20Crisis communication in cybersecurity 7:45How does Mike stay informed on such a fast-moving industry? 9:45Breaking into mainstream media 11:45The art of newsjacking 12:45AI in the workforce 14:40 Building relationships with reporters 16:30Crafting the perfect pitch 20:20Mike's thought leadership philosophy This episode’s guest: • Mike Atkinson on LinkedIn • Sage's Website • Mike's email: [email protected] Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!

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How long is this episode of GRC PR 360?

This episode is 23 minutes long.

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This episode was published on June 25, 2025.

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