Breaking the B2B Branding Mould With Marc Winitz, CMO at Rapyd

Send a textBranding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That’s exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into:👉 The role of branding👉 Developing brand story👉 Building a unique voice and visual identity from scratch👉 Demystifying B2B brand rules👉 The power of having a fearless yet smart approach👉 Targeting customer segments👉 Leveraging product marketing 👉 Operationalising demand generation👉Leveraging paid media as a B2B👉Utilising organic social media 👉 Building brand ambassadorsSubscribe here:www.thefmlpodcast.comAnd connect with Marc here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.