Breaking the B2B Playbook by “Breaking Bread”

Jonathan Gandolf, CEO and founder of The Juice, notes the shift from digital channels to in-person interactions as a critical driver of pipeline. In 2024, The Juice is doubling down on field marketing, including event sponsorships, creative activations, and strategic partnerships, betting on the continued success of its unique (and budget-friendly) approach to events.About the Pioneer > 00:38Biggest Challenge > 02:18Looking Forward > 04:55100 Pennies > 05:59Final Thoughts > 10:42View the 100 Pennies Game: Click Here!Follow Jonathan Gandolf on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerI'm a left-brain marketer with a right-brain problem. My interests, experience, and expertise are deeply rooted in data and analytics. However, I have a curiosity and am motivated by chasing and executing innovative ideas.My winding career path started at ExactTarget (acquired by salesforce.com) in a rotational program that led to valuable experience in content marketing, relationship marketing, and product management. Finally, I moved to data analysis for the email, mobile, and social marketing team building data infrastructure and strategy for B2B digital campaigns. What started as a passion project turned into a 3.5-year endeavor launching and growing Braxton Brewing Company in Covington, Kentucky. Here, I led the brand side of the business helping launch the company, build the brand, raise awareness, grow an audience, execute events and manage the Marketing & Brand Experience team.