Breaking the (Chocolate) Mold: A Fairer Future for Farmers | Moka Origins

Get ready for a delicious deep dive into the world of chocolate and coffee with Jeff Abella of Moka Origins! Jeff shares how his time living in cocoa and coffee-growing communities opened his eyes to the harsh economic realities farmers face—despite producing two of the world’s most consumed commodities. He explains why he and his team were compelled to rethink the traditional supply chain, ultimately committing to direct trade and fair pricing to ensure farmers earn a sustainable living. Jeff also highlights the importance of adapting business models to different cultural and economic contexts, sharing lessons from Cameroon, Mexico, and beyond. Plus, he takes us behind the scenes of chocolate making, from fresh cocoa pods to rich, flavorful bars, and why single-origin chocolate is a game-changer for taste and transparency. Visit fairtradela.org/podcast for show notes and exclusive discounts.