Breaking The Cycle: How One DC Small Business Is Finding Its Niche

Often times, small businesses struggle to compete with chain stores that seem to rise quickly in a community. Nick, Ankit, and Fiona from CYC's University of Maryland chapter worked with a bike shop in College Park that combats gentrification, in a community experiencing a lot of development, by creating an customer experience that is much more than a transaction. Listen in to hear student business analysts talk about how Proteus Bicycles creates a relationship with their customers "after hours," through potlucks and destination rides in D.C. and how their work explored the value in challenging one's business to connect with customers that are making a one-time, luxury purchase like a bike.