Breaking the glass ceiling through purpose: Finding Formula 1's first female driver with Ali Donnelly, More Than Equal

Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.