Breaking the Habit of Being Yourself by Joe Dispenza | with guest Annika Lundström episode artwork

EPISODE · Jan 17, 2026 · 22 MIN

Breaking the Habit of Being Yourself by Joe Dispenza | with guest Annika Lundström

from Business Book Club

Joe Dispenza is a New York Times bestseller known for bridging the gap between neuroscience, epigenetics, and human potential. He challenges the idea that we are hardwired to be a certain way for the rest of our lives.In this episode, Annika Lundström, former Youth Olympian and founder of the medtech startup Reminded, explains how she used the principles of this book to transition from high-level sports to the high-stakes world of startups. She breaks down the science of "neuroplasticity" and why your internal dialogue is actually the architect of your business outcomes.Key Takeaways & Timestamps00:00 Introducing Breaking the Habit of Being Yourself by Joe Dispenza.02:14 Neuroplasticity 101: "To change your life, change your brain." Annika explains how to utilize awareness to rewire your mind.03:20 Auditing your Inner Dialogue: Why the most important conversation you have is the one with yourself.06:51 The "Future Anxiety" Trap: Sam shares a story about rugby legend Johnny Wilkinson to illustrate how high-performers struggle to live in the moment.09:44 The 15,000 Euro Pitch: How Annika used "presence" to win the Google Pitching Competition in Helsinki.11:02 Radical Responsibility: "Your thoughts are the architects of your destiny." Why you must stop blaming external circumstances for startup setbacks.13:02 Pivoting based on feedback: How to detach your ego from your idea during fundraising.16:46 Reminded: Annika’s mission to revolutionize stress hormone detection.Get the book here📚Breaking the Habit of Being Yourself by Joe DispenzaMentioned in the episodeReminded -Annika’s MedTech startup. The "Future Anxiety" Case Study: Jonny Wilkinson’s Mental Health Journey The Power of Obsession: Mr. Beast on the Joe Rogan Experience Guest InfoAnnika Lundström, Founder of RemindedFollow Sam on LinkedInWant to get in touch? Whether you want to suggest a guest, sponsor the show, leave some feedback or just get in touch to tell me what you're working on, here's the link for you: https://forms.gle/NHGL9ftFRhu4cKFLA

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Breaking the Habit of Being Yourself by Joe Dispenza | with guest Annika Lundström

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