Breaking the Mold: Mikayla Balfour on Reimagining Women’s Snow Gear

Mikayla Balfour is changing the landscape of snow sports with Nexarina, a brand built to serve women who’ve long been overlooked in the outerwear industry. What started as a personal struggle to find snow pants that actually fit evolved into a mission-driven business centred on inclusivity, community, and performance.Through hands-on research, pitch competitions, and three seasons of prototyping, Mikayla has turned a simple idea into a growing brand with real traction. Her focus on smart design, customer feedback, and authentic storytelling has helped Nexarina stand out in a crowded market—proving that when you build for people who’ve been left out, they show up.The "Early Days" podcast provides insights and tips for business owners and entrepreneurs as it relates to their early days. This includes the actual start of their business, the successes and challenges. "Early Days" also explores the highlighted businesses in terms of new offerings, services, team growth, expansion to new locations, and more. Proudly presented by Prowse Barrette LLP. This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca