Breaking the Product-First Mindset with Joey Ragona | Ep 532

"The goal of marketing is not to attract. It is to repel 85% of the market." - Joey RagonaJoin Niiamah (@niiamahashong) and Joey Ragona @joeyragona_ as they explore the power of exclusion in building a successful personal brand. Uncover the secrets to creating a high-ticket offer that aligns with your authentic self and attracts the right clients.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.--Check out the video episode on YouTube!--Timestamps:0:00 Introduction of Joey Ragona2:40 Joey's approach to coaching4:20 Working with heart-centered entrepreneurs6:17 Identifying dream clients8:14 Journey to finding niche10:02 Importance of character traits15:09 Discovering and owning superpowers22:09 Unique ability email exercise26:38 Marketing to repel 85%30:01 Simplicity in personal strengths34:56 Goal of marketing: repel39:09 Designing lifestyle before business44:02 Value-based product creation47:12 Connecting with Joey Ragona48:50 Time capsule questionEnter Joey's World:Facebook | Instagram | Twitter / X  | LinkedIn | Youtube | WebsiteContinue in Outlier's Edge World:Facebook | Instagram | LinkedIn | Youtube | Website