EPISODE · May 23, 2025 · 25 MIN
Breaking the rules with Nik | VP US Medical Genentech
from Accelerating Digital Adoption in Healthcare · host ValueAdd group
“Sometimes you need to push yourself out of your comfortzone and try things that are different and experience some uncertainty. That’s where the magic happens.” “You have to be in the intrapreneur mindset in digital adoption. How do you take the entrepreneurial mindset you might have in a small company and bring that within a big company for patients?”“How do we serve as the missing link between our home office and our field-based colleagues who are interfacing with physicians across the United States? How does care differ across ecosystems? What specifically differs and what are the drivers of those?Precision Medical Affairs is digital and AI enabled, usingdata and AI together to better understand clinical care gaps across the US.”
What this episode covers
“Sometimes you need to push yourself out of your comfortzone and try things that are different and experience some uncertainty. That’s where the magic happens.” “You have to be in the intrapreneur mindset in digital adoption. How do you take the entrepreneurial mindset you might have in a small company and bring that within a big company for patients?”“How do we serve as the missing link between our home office and our field-based colleagues who are interfacing with physicians across the United States? How does care differ across ecosystems? What specifically differs and what are the drivers of those?Precision Medical Affairs is digital and AI enabled, usingdata and AI together to better understand clinical care gaps across the US.”
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Breaking the rules with Nik | VP US Medical Genentech
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