Breaking the Stigma on Podcasting w/ James Carbary

Video- and- audio-based content humanizes the people behind the information. You can see someone's face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing marketers are slow to embrace content that moves outside of print.We're missing out on a lot!In today's episode, I talk with James Carbary, founder of Sweet Fish Media, about why podcasting creates powerful marketing experiences and tools. Here's what we discussed:How audio content can humanize your companyContent-based networking, how to reverse engineer the exact relationships you want to developWhy podcasting is not all about audience growth (and what it IS all about)To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.