EPISODE · Dec 21, 2024 · 1H 1M
Breaking Through A Competitive App Category
from App Marketing by App Masters · host Steve Young
In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions. 👉 You’ll learn: - Emerging trends and challenges in the meditation app market - Growth strategies: product-led, community-led, organic vs. paid - How breaking UX rules create meaningful user experiences Learn More: www.thewayapp.com https://apps.apple.com/us/app/the-way-meditation-path/id6459996442 https://www.linkedin.com/in/jack-shukman-71b7b060/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
What this episode covers
In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions. 👉 You’ll learn: - Emerging trends and challenges in the meditation app market - Growth strategies: product-led, community-led, organic vs. paid - How breaking UX rules create meaningful user experiences Learn More: www.thewayapp.com https://apps.apple.com/us/app/the-way-meditation-path/id6459996442 https://www.linkedin.com/in/jack-shukman-71b7b060/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
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Breaking Through A Competitive App Category
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