Breaking Through AI Noise: B2B Branding and Self-Service Ads with Steve Robinson

With the rise of AI tools changing how buyers research, traditional intent-based marketing like Google Ads is losing its edge. Matt travels to Milwaukee to sit down with guest Steve Robinson, a B2B marketing strategist.  Steve discusses why B2B marketers need to return to fundamental branding and audience building to cut through the increasing noise of AI. To help marketing leaders adapt, Steve has developed Path3. This platform empowers B2B marketers to execute self-service advertising across multiple channels without needing deep technical expertise in each individual platform. What you'll learn in this episode:  - Why B2B marketers must shift their focus from catching intent to building an audience. - How Path three allows marketers to push creative out to various platforms and pull metrics back in.  - The growing importance of authentic social proof and a strong brand position in an AI-saturated world.    Check out Steve on Linkedin!  https://www.linkedin.com/in/stevedrobinson/