Breaking Through LinkedIn's Noise: A Systematic Approach

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Scott Leff, Founder of Leff Communications, a content marketing agency that has scaled from a solo freelancer operation to a 30-person team serving global B2B clients. While Leff Communications primarily operates in the B2B space, Scott shares universal lessons about building authority through content, cutting through algorithmic noise on platforms like LinkedIn, and adapting to the AI-driven content landscape that applies across both consumer and enterprise marketing contexts. Topics Discussed: Building a content marketing agency from freelancer to 30-person team Navigating market positioning when you don't fit traditional agency categories Scaling rapidly during COVID and adjusting post-pandemic LinkedIn's evolution and the challenge of breaking through algorithmic noise Conducting systematic experiments with generative AI tools across departments The tension between AI-generated content and authentic human connection Video content as a differentiation strategy on social platforms