Breaking Through Obscurity | Ep: 310 Tom Schwab

Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – "What if", is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business. What business problem do you solve? In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses. Small Business Answer Man Shownotes: In today's episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners.  Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase. Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers. The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing. Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention. The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape. Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet's welcome page at InterviewValet.com/Answerman, explaining the three calls to action. The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment. Tom's final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations. Tom Schwab's Best Small Business Tip: According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort.  Connect with Tom Schwab: Take the FREE Business Owners' Life Domain Assessment HERE Website: https://interviewvalet.com/ LinkedIn Twitter Tom's Twitter YouTube