Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you're not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like consumer brands in a way that inspires, invokes a feeling, and gets the vocal minority talking. - Connect with Justin: https://www.linkedin.com/in/justindkeller/  - Learn more about Drift: https://www.drift.com/ - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ - Learn more about BLASTmedia: https://www.blastmedia.com/ - Get your cocktail kit at www.shakerandspoon.com/halffull