Breaking up with mockups: Filip Skrzesinski on Subframe's real-time design with code

In this episode of Technically Speaking: AI Builders, I sit down with Filip Skrzesinski, co-founder of Subframe, the UI design tool built for the AI era. Subframe isn’t just another no-code platform or AI playground. Filip calls it “design with code.” We unpack what it really means to bridge the gap between design and development, the philosophical shift away from static mockups, and how Subframe puts creative control back into the hands of full product teams. We also get into: * Why designers should think more like engineers (and vice versa) * How AI becomes a co-creator, not a replacement * What makes a good design system “trainable” for AI * Why stress-testing components in Subframe feels like building your own mini design tool * What it looks like when prototyping and production merge If you’re a designer, builder, or curious product leader navigating the messy middle of AI and UI, this episode offers practical insights, creative inspiration, and a glimpse into the future of design tools. Learn more at subframe.com Timestamps 00:00 Filip Skrzesinski x Harrison Wheeler: AI Product Builders Series 00:25 Introduction 02:56 Where Subframe sits in the product development process 06:02 The origin story 10:39 The ideal customer profile 21:13 What makes Subframe stand out? 27:11 Where a designers job starts 30:15 Examples of how people are using the platform 34:51 How to get started within minutes 37:26 How organizations can embrace 40:18 Closing and whats next Mentions * Subframe.com — Official website * Filip Skrzesinski on LinkedIn Follow Harrison Wheeler and Technically Speaking * Newsletter * LinkedIn * YouTube Technically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at www.technicallyspeakingpod.com/subscribe