Breaking with the industry: the Mowinckel stand against salmon farming

Frederik W. Mowinckel is unique amongst those who oppose salmon farms.  It was his family who were some of the original salmon farmers in Norway that gave rise to the global, toxic industry, but the Mowinckels are now some of the most outspoken critics of its practices, especially that of Mowi who used the Mowinckel surname for their company name. Frederik speaks to Jim on the latest episode of The Last Salmon to talk about his activism, the damage being done by salmon farming companies and why it doesn't have to be this way. The Last Salmon Season 2 is supported by The Missing Salmon Alliance.       The Last Salmon, presented by actor and salmon activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.   For regular updates, follow the show at Instagram.com/TheLastSalmon. Image: https://www.instagram.com/smith_corin/