Breaking your music business or artist into new desirable global markets – Symphonic's CEO talks about how they connected successfully with South America and SE Asia

Ep. 168: we speak to Jorge Brea, CEO of Symphonic Distribution, and Guji Lorenzana, Symphonic's Territory Manager, Asia, to talk about successful strategies for international expansion. We talk about:* What has worked well so far in their expansion into Latin America and Asia – and what didn’t go as planned?* When you're entering a new market  what are the very first steps you take? What are the absolute essentials for making it work?* What are the key local insights they've uncovered that outsiders tend to miss?* How do you evaluate and build label/distributor partnerships in new markets? What does a good partner look like?* How do you manage the tension between “global consistency” and “local relevance”?* What are mistakes companies or artists make when they try to expand internationally?* If you’re a small-to-mid-level label or manager looking to grow in another country... what is the first move they'd recommend?* What one move should artists or companies make this year if they’re serious about international growth?Symphonic: https://symphonic.com/