Breakthrough Advertising & How to Channel the Market Forces Which Control Sales

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.  We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.