Breast imaging technology – from lab to marketplace

from So What? · host So What Administrator

I interviewed Michael Hartwig, chief operating officer of Advanced Imaging Technology in Richland, Wash. During the discussion, Hartwig and I work backward, answering the So What question first, and then discussing how AIT’s technology went from laboratory to marketplace. According to Hartwig, it’s important to 1) know when you have a technology that’s valuable; 2) know when to [...]

Episode metadata supplied by the publisher feed · Published Aug 12, 2008

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I interviewed Michael Hartwig, chief operating officer of Advanced Imaging Technology in Richland, Wash. During the discussion,nbsp;Hartwig and Inbsp;work backward, answering the So What question first, and then discussing how AITrsquo;s technology went from laboratory to marketplace. According to Hartwig, itrsquo;s important to 1) know when you have a technology thatrsquo;s valuable; 2) know when to make adjustments in the commercialization process; and 3) always start with the end in mind.

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Breast imaging technology – from lab to marketplace

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