Breitling SA CFO Lars Kaestle - smart watches, increasing production cost & aviation branding vs. Sustainability

To kick off the second season of Leading Corporate Transformation, Prof. Dr. Martin Glaum (WHU) and Gori von Hirschhausen (PwC) are joined by Lars Kaestle, CFO and Managing Director of Breitling. The three finance experts talk about the importance of strong brand positioning, Breitling's special approach to sustainability, and how the current geopolitical circumstances are affecting Breitling's business. Lars Kaestle also gives an insight into his collaboration with the private equity owners and talks about how his role as CFO has changed in the course of digitization.