Breitling's Creative Director And Own-Brand Owner Sylvain Berneron Talks

Send us Fan Mail Alon and Rob are joined by the charming Creative Director of Breitling, to discuss his past, present, and a very exciting future as he prepares to launch his own brand under his own name for the very first time. 2:00 Sylvain's journey before the watch industry called 10:05 The new Chronomat and the use of ethically sourced materials 18:44 Breitling's four logos and what that means for the brand 25:05 The challenge of design and transforming brand perception 32:30 Technical obsessions and challenges 38:45 What Sylvain thinks of the digital world 45:05 Will we see Berneron watches soon? 51:47 With great talent comes great...cantankerousness? 57:07 The karma of the watch industry Follow the hosts on Instagram @robnudds and @alonbenjoseph Thanks to @skillymusic for the theme tune.