Brenda Cannon: Busy Season is Self-Inflicted | The Disruptors

Exhaustion, chaos, and missed lives are the result of design choices—not destiny.The DisruptorsWith Liz FarrBrenda Cannon, co-founder of Cannon and Associates, has been pioneering a creative approach for taming tax season madness: every return is scheduled like an appointment. “We know how long it takes us to prepare a tax return. Why could we not control each week and the number of tax returns we prepare each week?” she recalls thinking after hearing Jason Staats introduce the concept on a podcast in 2022.   MORE STREAMING: Carroll: When One Person Can Break the Firm |  Rampe: Build a Roadmap Even When the Road's Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don't Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years Over the last three tax seasons, Cannon and her team, which includes her husband and co-founder, Randy Cannon, have been refining the process. Clients choose a date on a calendar on which they will deliver their documents to her office, with the understanding that their return will be ready three weeks after that date.