Brendan Rice from Wodify on Gym Tech, HYROX Growth, and the Future of Hybrid Fitness

Brendan Rice is CEO at Wodify, the all-in-one gym management platform that started in the CrossFit space and has spent the last several years evolving alongside the hybrid fitness boom. Brendan has been with Wodify for over eight years, has competed in Spartan races, HYROX, Ragnars, marathons, and ultras, and brings a genuinely balanced perspective on where the fitness industry has been and where it's heading.How Wodify started in CrossFit and evolved into hybrid fitnessWhy gym owners work harder than any other entrepreneur and where that breaks downThe no passion without profit problem and what technology actually solvesRetention as the number one KPI and why F45 is a cautionary taleCrossFit affiliates, HYROX partnerships, and why it's not a betrayal of valuesTampa selling out in five minutes and what the demand signal meansWhy no major gym brand has launched a competing fitness race formatThe bootstrapped approach, no outside investment, long-term visionWhat Wodify is doing at HYROX New York and affiliate popups and activationsHYROX sponsorship strategy and why naming rights weren't the play for Wodify