Brent Reeves, Co-Founder of CereTax: Accidental Beginning to Technological Insights episode artwork

EPISODE · Apr 16, 2025 · 22 MIN

Brent Reeves, Co-Founder of CereTax: Accidental Beginning to Technological Insights

from SALTovation: Navigating the Complexities of State and Local Tax by Aprio

We’re talking with Brent Reeves, a seasoned entrepreneur and trailblazer in tax technology, on the SALTovation podcast this week. Brent shares the story behind launching SureTax and how that journey led to the creation of his latest venture, CereTax.We dive into what it takes to disrupt the sales tax space—from building agile teams to staying ahead of constantly shifting compliance demands. Brent breaks down how his approach to solving real-world tax challenges with smart, scalable tech has helped businesses of all sizes stay compliant and future-ready.Join us as we explore the art of building tax software that not only works today but evolves with tomorrow’s complexities.Key Takeaways:Brent Reeves details his entrepreneurial journey from SureTax to launching CereTax successfully.The importance of agile teams and innovative tax solutions in business.Understanding tax complexities is critical for effective software development and is why technology must adapt to ever-changing tax laws and regulations.ConnectSubscribe on your favorite podcast app here.Follow us on LinkedIn and YouTube.Talk to a Tax Advocate Today!Talk To A Tax Advocate Today:https://taxops.com/contact/Mentioned in this episode:Schedule a Call with the Aprio Team Now!Introductory Call

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Brent Reeves, Co-Founder of CereTax: Accidental Beginning to Technological Insights

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How long is this episode of SALTovation: Navigating the Complexities of State and Local Tax by Aprio?

This episode is 22 minutes long.

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This episode was published on April 16, 2025.

What is this episode about?

We’re talking with Brent Reeves, a seasoned entrepreneur and trailblazer in tax technology, on the SALTovation podcast this week. Brent shares the story behind launching SureTax and how that journey led to the creation of his latest venture,...

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