Bre'onna Raymo | Director of Group Sales, Grand Rapids Griffins

Front Office U welcomes Bre’onna Raymo.Bre’onna Raymo is the Director of Group Sales for the Grand Rapids Griffins, where she leads group ticket sales and works with corporate partners, hospitality clients, and fundraising organizations to create memorable experiences around Griffins hockey. Bre’onna’s journey in sports has been shaped by a willingness to put in the work, learn through experience, and take ownership of her career. From being nervous about making her first sales phone call to eventually leading a group sales department, she learned how to develop confidence, embrace adversity, and recognize that success in the industry comes from consistently putting in the effort. She also credits her experience at Grand Valley State University and the lessons learned throughout her internships and career for helping shape the professional she is today.In this conversation, Bre’onna shares what has kept her with the Grand Rapids Griffins for so long, how working in different areas of the business has helped her become a better manager, and why being a people person is so important in leadership. She also discusses how aspiring sports professionals can discover whether sales is the right career path for them, why interns should approach every opportunity as if it were a full-time job, and how mistakes and adversity can ultimately become some of the most valuable experiences in a career.Connect with Bre'onna on LinkedIn