Brett Schneider on Why Brands Should Behave Like Fans

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in culture.Brett Schneider is a New York–born brand and partnerships leader with over 15 years of experience building culturally relevant campaigns across agencies, media companies, and global brands. His career spans roles at Translation, Droga5, 72andSunny, and Complex, where he led partnerships across entertainment, tech, and culture. Schneider specializes in connecting brands with fandoms and cultural moments to create meaningful engagement and business impact.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.