Brett Wigdortz: Turning Child Minders into Successful Entrepreneurs

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming early childhood education in the UK. After 15 years leading Teach First, which became the largest graduate recruiter in the UK, Brett recognized the critical importance of early years education and founded Tiney to address the shortage of quality childcare. By applying "war for talent" principles to childminding, Tiney is creating a new marketplace that empowers individuals to build their own childcare businesses while maintaining high standards through technology, data, and regulatory oversight. Despite launching during COVID, Tiney has raised over $50 million and is addressing a severely supply-constrained market where quality and trust are paramount. Topics Discussed: Applying corporate talent recruitment strategies to the early childhood education sector The science behind early childhood development and its undervalued importance in education systems Building a for-profit business in a highly regulated childcare market Creating a marketplace model for independent childminders with regulatory oversight Using technology and data to ensure quality and safety in home-based childcare Marketing strategies in a supply-constrained marketplace environment