Brewbound Podcast: What's Big Beverage's Plan with Bev-Alc?

Convergence is all the rage as big beverage companies (Pepsi, Coca-Cola, Monster) dive into bev-alc and lean into becoming "total beverage" producers. Nik Modi, managing director for RBC Capital, and Marty Caballero, editor for BevNet (Brewbound's sister publication), join the Brewbound team to discuss the latest beverage partnerships, what has caused the trend, and if a "complete collapse" of the lines between bev-alc and non-alc is ahead.