Brewery Branding Rules, Claims and Compliance With Andrew Morgan

What can breweries actually say on their labels, packaging and marketing without getting into trouble?In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Andrew Morgan to unpack the rules, regulations and compliance issues that can affect brewery branding, beer packaging, alcohol marketing and product claims.Using real world examples from Roleys, Tiny Rebel, Vault City, Beavertown and Hooch, this episode explores how breweries can innovate without crossing the line.Topics covered include:• Alcohol marketing rules every brewery should know• What you can and cannot say about calories, sugar and lifestyle• Why health claims are a danger zone for breweries• How beer label design can trigger complaints• What counts as appealing to under 18s• How the Portman Group and ASA complaints process works• Where breweries can still innovate in branding and positioning• Why glassware and brand assets matter more than many breweries realiseIf you are a brewery owner, brand strategist, designer, marketer or founder trying to build a standout beer brand without landing in regulatory trouble, this one is well worth your time.Follow Branding for Breweries for more practical advice on brewery branding, marketing and growth.Keywordsbrewery branding, beer marketing rules, alcohol marketing compliance, brewery packaging design, beer label regulations, Portman Group rules, ASA alcohol advertising, brewery marketing strategy, beer brand positioning, craft beer branding