Brewery Sales Framework With Peter Kennelly

How do you sell more beer without wasting time?In this episode of Branding for Breweries, Tim speaks with Peter Kennelly, Head of Sales at Pillars Brewery, about building a structured brewery sales process that actually works.If your sales goal is “sell more beer,” this episode will challenge you.We cover:Why vague sales goals destroy momentumHow to identify the right venues to targetWhy not every pub deserves your beerHow to research your market properlyThe power of asking better questionsHow to protect your brand from bad placementsHow small breweries can build a sales system with limited timeWhether you are a founder doing your own sales or managing a growing team, this conversation will help you remove guesswork and build a smarter, more sustainable brewery sales strategy.Follow Branding for Breweries for weekly insights on brewery branding, marketing, and sales strategy designed to help independent breweries grow and stand out.