Brewing a Boycott: Collective Activism and the Decades-Long Coors Beer Boycott

Dr. Allyson Brantley explains how large and diverse groups joined together for a decades-long consumer boycott of the Coors Brewing Company to fight against its union busting, discriminatory hiring practices, and politics. Brantley is an assistant professor of history and Director of Honors &#038; Interdisciplinary Initiatives at the University of La Verne and author of Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism. Related Collections: AFSCME Office of the President: Gerald W. McEntee Records AFT President&#8217;s Office: Albert Shanker Records Bob Barber Papers Farm Labor Organizing Committee (FLOC) Records Dolores Huerta Papers Metropolitan Detroit AFL-CIO Council: Tom Turner Records Michigan Coalition for Human Rights Records UAW President&#8217;s Office: Owen Bieber Records UFW Office of the President: Arturo Rodriguez Records Related Resources: <a href=" https://uncpress.org/book/9781469661032/brewing-a-boycott/ ">Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism Episode Credits Producers: Dan Golodner and Troy Eller English Interviewer: Dan Golodner Interviewee: Allyson Brantley Music: Bart Bealmear