Brewing Up B2B Success: Lessons from Jamie Golde’s Career Journey

From Best Buy to Radisson Hotels to leading ecommerce at RahrBSG, Jamie Golde, Director of Ecommerce at RahrBSG, has seen the digital commerce revolution from every angle. Today, she’s helping transform a traditionally offline, relationship-driven B2B industry into an efficient, customer-first digital experience. In this episode of VTEX Live, Jamie joins Santiago Naranjo to share how B2B commerce is evolving beyond spreadsheets and handshakes, why choosing VTEX meant choosing partnership over “one-size-fits-all” platforms, and the lessons she brought from scaling ecommerce at Best Buy during the rise of Amazon. She also reflects on the challenges of being a woman leader in a male-dominated industry, the importance of confidence and curiosity, and what it will take for VTEX to scale its presence in North America. “If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference