Brews & Branding with Lizzie Armitage from Jericho Coffee Traders

Welcome to episode three of the ClusterCast where, tragically, there was no coffee in hand (a rookie error), but there was excellent conversation.This time, I sat down with Lizzie Armitage from Jericho Coffee Traders, one half of the JCT duo. Sadly James isn’t with us, he’s currently in New Zealand, probably drinking very good coffee.In this episode, Lizzie shares the wonderfully unconventional beginnings of Jericho Coffee Traders - starting with a couple of professional musicians, a knock on a door and a a Vespa Piaggio Ape that changed everything. We dig into how the business has grown since then, what expansion really looks like behind the scenes and, crucially what to do when building a product-led business.There’s plenty of practical advice on slowing down, honing your product, and delivering something genuinely brilliant before you launch rather than rushing to market and hoping for the best and yes, we also take a brief but important detour to New Zealand wildlife and learn about a bird called a Pūkeko!Pūkeko (noun):A bold, slightly chaotic New Zealand swamp hen known for its confidence, loud opinions, and tendency to wander into places it probably shouldn’t - much like anyone before their first proper coffee of the day.Warm, honest, and full of caffeine-fuelled wisdom this episode is for anyone building something they care about and wanting to do it properly.This episode is brought to you by The Cluster Co-Working and Event Space in Oxford. Visit clusteroxford.co.uk to learn more. Subscribe on YouTube and leave us a rating and review on Apple Podcasts to help others discover the podcast. Hosted on Acast. See acast.com/privacy for more information.