Brian Baker: Designing Success...From Nike to Hasbro

Brian Baker, SRVP of Board Games at Hasbro, shares why he left a thriving design & product development career at Nike to chase his childhood dream of working in the toy & game industry. He also reveals how the recent successful Hasbro-Nike LeBron James collaboration transpired. Brian & host Mark Hochgesang discuss orchestrating career transitions, the power of AI & their mutual love for some of Hasbro's powerhouse franchises: Monopoly, Clue, Candy Land, Twister & Mouse Trap. Enjoy sports (and toy) fans!Brian's LinkedIn Profile: https://www.linkedin.com/in/briandbaker/Hasbro Website: https://shop.hasbro.com/en-usTime-Stamped Show Notes1:15      The Dream Begins2:18     Ziba Design3:31     The Swoosh5:00    Metcon Rises9:05    Career Transition: Nike to Hasbro13:25    Building Credibility   15:13     Monopoly Matters17:37     Double GOATs: LeBron & Monopoly19:51     Monopoly Magic23:46    Hasbro Happenings27:44     Board Game Testing & Evaluation29:00    Artificial Intelligence31:33     Outsider Inventors33:46    Spreading Fun to All35:15     Competition: Mattel, Lego & Time38:00    Lightning Round38:44    The WrapListeners, please subscribe to Heavy Hitter Sports wherever you listen to podcasts so that you don't miss any future episodes. Ideally, please also rate and review the show. And share this episode with a coworker, friend or family member who it might benefit. Feel free to reach out if you have suggestions re future episode guests or topics. Mark's contact info is noted below. Many thanks. Happy [email protected]