Brian Cassady on Business Turnarounds, AI & Leading Through Change

In this episode of The Victory Show, Travis Cody sits down with Brian Cassady, CEO of Live Comfortably, the largest manufacturer of bed pillows in North America. Brian is a five-time transformational CEO with a career spanning consulting, private equity, and executive leadership. Over the years, he has helped drive more than $500 million in EBITDA improvements across the companies he has led, with a clear focus on operational rigor, disciplined execution, and transformation at scale. In this conversation, Brian breaks down what really causes companies to get into trouble, why fast growth can be just as dangerous as stagnation, and how strong leaders create cultures that can adapt, improve, and win over time.