Brian Cook - 'Doing well, doing good, doing right.'

As a leader, people do not experience our intentions; they experience our behaviours. How you make them feel, to elevate and inspire, by not only supporting and encouraging them through the demands of their work, but also when trying to stretch and grow them when you glimpse potential and possibilities they are yet to see in themselves. I call this the Leadership Promise. Our next guest, ‘In the Arena’, is legendary AFL Club CEO Brian Cook, the longest-serving club CEO in the game's history, who, for thirty-five years, has delivered on the Leadership Promise. He is a legacy-driven leader, a good ancestor, a steward of the future, the shoulders on which future generations stand, with the simple expectation of himself: ‘Doing well, doing good, doing right’.