Brian Fleming, Club Direct (BSN SPORTS)

BSN SPORTS commissioned The Club Sports Index, a first-of-kind national study in October 2025 to get a snapshot of the current club sports landscape in the United States. The Club Sports Index surveyed 2,000 athletes, 2,000 parents and 150 club owners across a spectrum of topics, including:Motivations for participating in club sportsTime commitment involved for both athletes and parentsCost associated with participationLong term goals for club athletesPopularity of specific sports by regionBrian Fleming is the Senior Vice President and General Manager of Club Direct for BSN SPORTS, a division of Varsity Brands, where he leads commercial strategy and overall execution to grow and service the market segment. He joined BSN SPORTS in 2022 following a successful tenure as General Manager of the Collegiate & Commercial divisions at Herff Jones, where he oversaw a $100+ million business and drove revenue growth across multiple verticals. Prior to that, he held global finance leadership roles at Firestone Industrial Products and Envigo, as well as an early career in Public Accounting, Business Valuation and Management Consulting. A Certified Public Accountant, Brian earned his MBA in Finance and Operations Management from Valparaiso University.